My good friend Sharon Roberts has been teaching contractors the way to sell to ladies for more than twenty years. This petite, outspoken Texan starts most displays to a room packed with men a similar manner. She says:
When you got out of bed this morning, i'm pretty sure it wasn't your goal to piss off a ladies, but i'm pretty sure by the end of the day you probably did.
While this always gets fun, it also makes everyone a trifle uncomfortable, as they realize it is maybe true. All too typically as we tend to evaluate small business websites we all know, it wasn't the intention of whomever designed the website to bother guests, but they accomplished that goal, none the less.
What have they done to show site guests off with your internet design? Here may be a list of the ten biggest mistakes we tend to see.
1. Confusing Navigation - does one make it tough for individuals to search out information? typically we tend to see confusing site design, or clever page titles, which don't mean something to the common visitor. I created that mistake on the primary roundpeg web site. The pages all rhymed: create, Generate, Colloaborate.. etc. individuals left, never knowing that we tend to did graphic design, brainstorm strategy sessions and team building.
2. hard to search out contact data - I read somewhere that the amount one reason individuals return to your web site is to search out your contact data. Is your phone number visible on the home page? is the Contact US button easy to find?
3. Copy that talks regarding You not Me. i know it's your web site, but before I care regarding your years in business, mission statement, and come back policy, i want to grasp - are you able to solve my problem?
4. an excessive amount of technical jargon - If I knew what HSPF, SEER, AFUE, VSP, SEO... all stood for, would i actually would like you?
5. Irritating flash animations, auto play videos and audio tracks - they are cute, clever and you spent a fortune to make them. I get it. but the third or fourth time I come back, i want to skip past them. And if i'm viewing it on an iPhone, i can't see them anyway. also in this category: popups, pop below and pop overs, which block my read of the very data I came to search out.
6. Slow loading photos - Did you forget to convert those high res images to small, fast loading GIFs? By the time the image has loaded I even have created a snack, gone for a walk or found some other person to try to to what you do.
7. Too much, too much, an excessive amount of - Pages with an excessive amount of text or too several graphics can be a little overwhelming. Search engines could love the content, but individuals are turned off and leave. do not be afraid to break the content up with a link to another page. If individuals don't follow the link you've got not created the compelling case for the follow.
8. Unreadable text on dark backgrounds - i know i'm previous and i cannot read ample things while not my glasses, but even individuals a lot of younger then me have a hard time with small white text on a black background. it should look cool and edgy, but if you wish individuals to be able to read you site, concentrate to readability
9. Broken Links: whether you mean to take the visitor to another page on your site, or elsewhere on the internet. make sure the links work. there's nothing a lot of frustrating to a visitor then a "page not found" error.
10. Ugly and outdated design - Like walking into a unclean restaurant, it's hard to own confidence that a corporation has kept their skills recent when their site looks like it absolutely was designed more than 5 years ago. also in this class, last update more than thirty days ago. If you are not updating regularly, don't admit it on the home page.
So that's a number of the foremost common internet design mistakes we tend to see, what would you add?
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